#Ghost kitchen how to

Consider YouTuber Jimmy Donaldson, known online as MrBeast, who launched nearly 300 locations of MrBeast Burger simultaneously in December of 2020 and sold more than 1 million burgers in three months. From arcade chains to social media personalities, everyone was drawn to ghost kitchen startups because of changing customer habits and a lack of in-person dining options.Ĭoncepts built around personalities or clever brand names popped up quickly to take advantage of a growing demand for food delivery. Without question, the adoption of ghost kitchens was accelerated by the pandemic. What’s driving the popularity of ghost kitchens? For customers, there’s no eating in, although some ghost kitchens offer a drive-through or pick-up option. Operators often choose to open a ghost kitchen in the back of an existing brick-and-mortar restaurant or bundle several different concepts into one central commercial kitchen. In 2017, “virtual restaurants” gained traction as menus available for delivery on third-party apps like Uber Eats or DoorDash. Ghost kitchens crank out burgers and chicken wings meant to be eaten at another location. Discover the questions to ask, the steps to take and how a virtual kitchen can help you test a new concept or generate additional revenue.

#Ghost kitchen how to

Whether you’re new to the idea of ghost kitchen startups or building out a business plan for dumpling delivery, we’ve created a guide to walk you through the process of how to start a ghost kitchen. A recent study from real estate firm CBRE suggested that ghost kitchens could make up as much as 21% of the $66 billion U.S. In response to the pandemic, the ghost kitchen business model exploded as restaurateurs were drawn to lower launch and operating costs, the need for fewer staff in the midst of a tough labor market and a public that got into the habit of ordering delivery on their phone. It’s a kitchen built specifically for catering or delivery. If you’re wondering, “what is a ghost kitchen?” the simplest answer is a restaurant without a dining room.

The recent rise of ghost kitchens has changed the idea of restaurants.